IMLOSRECORDS.COM
IMLOS Records, a dynamic record label helmed by Carlos R. Fabre, made a significant impact with its innovative marketing approach, blending strategic social media campaigns with the bold tactics of guerilla marketing. Carlos himself was the creative force behind the designs, bringing each campaign to life with his unique vision. Through meticulously crafted Facebook and Instagram ads, the label's social media campaigns achieved remarkable reach, engaging hundreds of thousands of people and amplifying the label's presence in the digital realm.
The visual identity of IMLOS Records, particularly evident in its album covers, speaks to Carlos's deep understanding of and alignment with the grime and electronic music industry's culture. Each design stands out for its modernity and relevance, echoing the vibrant energy and edgy aesthetics of the genres it represents. This cohesive blend of strategic marketing and compelling design under Carlos's direction not only elevated the label's profile but also solidified its place within the music industry's competitive landscape.
Carlos R Fabre's design prowess was evident in his creation of the IMLOS Records website. Within just a couple of months, his strategic vision and creative execution led to a substantial growth in audience, with an impressive 886 visitors and over 1K page views.
In addition to his achievements with IMLOS Records, Carlos R Fabre embarked on another entrepreneurial endeavor by launching a merchandise line and ecommerce platform named CRXXP LTD. Taking a hands-on approach, he not only conceptualized the venture but also personally designed the logo, curated the shirt designs, and crafted the dedicated section of the website.
Guerrilla Marketing
Guerrilla Marketing
Carlos R Fabre showcased his innovative approach by implementing guerrilla marketing tactics in his campaigns for IMLOS Records.
