The RideNow branding and merchandise campaigns came to life under the inspired art direction and design of Carlos R. Fabre. These campaigns vividly captured the essence of freedom experienced by riders traversing the diverse landscapes of America. Carlos's designs seamlessly integrated into the unique culture of American bike riders—individuals who cherish freedom and predominantly ride Harley-Davidsons or other high-speed motorcycles.

Carlos's work was instrumental in embodying the spirit of the American motorcycle rider through every element of the campaign and branding strategy. The merchandise, crafted with meticulous attention to detail, resonated deeply with the community's ethos, reflecting their values and lifestyle. Through his creative vision, Carlos successfully established a brand identity that spoke directly to the heart of freedom-loving riders, making the RideNow campaign synonymous with the quintessential American motorcycle journey. This strategic alignment of brand and audience under Carlos's artful guidance propelled RideNow into a vibrant symbol of the rider's quest for liberty on the open road.